YEAR: 2016 CATEGORY: DESIGN / UX AGENCY: VOLONTAIRE
Libero BabyBuzz is a pregnancy bracelet that lets the non-pregnant partner take part in the pregnancy in a new way. BabyBuzz consists of a pair of pregnancy bracelets connected through an iOS app. The pregnant user sends buzzes to their partner’s bracelet, allowing their partner to receive a physical sensation whenever the baby kicks and moves during the day.
Libero BabyBuzz was created for diaper brand Libero, and launched October 2016. To reduce waste and the environmental footprint, the braclets are not for sale, but lended out for free to pregnant couples through Liberoklubben.
My role: Lead designer. Made at Volontaire.
Design research – map out & define the different phases of the BabyBuzz experience.
App concept development, testing & prototyping
App UX & visual design
Website content infrastructure, UX & visual design.
BabyBuzz product branding.